Movimento Body Positive no Instagram: reflexões sobre a estetização da saúde na sociedade neoliberal / Body Positive movement on Instagram: reflections about the aestheticization of health in neoliberal society / Movimiento Body Positive en Instagram: reflexiones sobre la estetización de la salud en la sociedad neoliberal

Com o avanço das tecnologias de informação, as redes sociais estão inseridas diretamente no cotidiano dos indivíduos e refletem o modo como grupos e indivíduos constroem suas relações sociais, afetivas e laborais. Considerando que a percepção sobre os corpos é influenciada pelos canais de comunicação, este trabalho procura discutir o crescimento do movimento Body Positive (BoPo) em perfis do Instagram, tendo em vista a estetização da saúde e o efeito de influência e controle que são exercidos sobre a relação dos indivíduos com seus corpos. Para tanto, toma-se como referência a análise dos mecanismos neoliberais de controle e modulação de subjetividades marcados pela exigência de desempenho máximo e pela permanente concorrência consigo mesmo e com os outros. Procura-se apresentar uma reflexão crítica sobre a capacidade de captura dos mecanismos de controle em redes sociais que, em associação ao mercado capitalista, produzem novas roupagens para antigos dispositivos de poder.

With the advancement of information technologies, social media are inserted straight in people's daily life and reflect the way groups and individuals build their social, affective, and work relations. Considering that body perception is influenced by media channels, this paper aims to discuss the Body Positive movement increase on Instagram profiles, given the aestheticization of health and the influence and control effect over the relation of individuals with their bodies. Therefore, it takes as reference the analysis of neoliberal's control and subjectivity modulation mechanisms marked by both the exigency of maximum performance and the permanent competition with itself and the others. It seeks to present a critical reflection on the capture capacity of the social media control mechanisms that, associated with a capitalist market, produces new clothes to old power dispositives.

Con el avance de las tecnologías de la información, las redes sociales se insertan directamente en la vida diaria de las personas y reflejan la forma en que los grupos y las personas construyen sus relaciones sociales, afectivas y laborales. Teniendo en cuenta que la percepción de los cuerpos está influenciada por los canales de comunicación, este documento busca discutir el crecimiento del movimiento Body Positive (BoPo) en los perfiles de Instagram, en vista de la estetización de la salud, la influencia y el efecto de control que se ejercen sobre la relación de individuos con sus cuerpos. Con este fin, se toma como referencia el análisis de los mecanismos neoliberales para controlar y modular las subjetividades marcadas por la demanda de máximo rendimiento y competencia permanente consigo mismo y con los demás. Busca presentar una reflexión crítica sobre la capacidad de capturar mecanismos de control en las redes sociales que, en asociación con el mercado capitalista, producen ropa nueva para viejos dispositivos de energía.

The War on "Red Drugs": Anti-communism and Drug Policy in Republic of Korea, 1945-1960 / 의사학

This paper investigates the discourses and policies on narcotics in Republic of Korea from 1945 to 1960. Since the Liberation the narcotic problem was regarded as the vestige of Japanese imperialism. which was expected to be cleaned up. The image of narcotic crimes as the legacy of the colonial past was turned into as the result of the Red Army's tactics to attack on the liberalist camp around the Korean war. The government of ROK represented the source of the illegal drugs as the Red army and the spy from North Korea. The anticommunist discourse about narcotics described the spies, who introduced the enormous amount of poppies into ROK and brought about the addicts, as the social evil. Through this discourse on poppies from North Korea, the government of ROK emphasized the immorality of the communists reinforcing the anticommunist regime, which was inevitable for the government of ROK to legitimize the division of Korea and the establishment of the government alone. This paper examines how the discourses and policies on narcotics in ROK was shaped and transformed from 1945 to 1960 focusing the relationship between the them and the political context such as anticommunism, Korean war, the division of Korea, and etc. This approach would be helpful to reveal the effect of the ROK's own political situation to the public health system involving the management for drugs.